The New Open Data Initiative from Microsoft, Adobe and SAP

The New Open Data Initiative from Microsoft, Adobe and SAP - Microsoft Ignite 2018

Business software companies Microsoft, Adobe and SAP announce the Open Data Initiative to help customers do more with their data at Microsoft Ignite conference. To deliver on the Open Data Initiative, the three partners are enhancing interoperability and data exchange between their applications and platforms. Microsoft Dynamics 365, Adobe Experience Cloud and SAP 's C/4HANA — through a common data model. The data model will provide for the use of a common data lake service on Microsoft Azure cloud. This unified data store will allow customers their choice of development tools and applications to build and deploy services.

With the Open Data Initiative, companies will be able to:

1. Unlock and harmonize siloed data to create new value
2. Bi-directionally move transactional, operational, customer or IoT data to and from the common data lake based on their preference or needs
3. Create data-powered digital feedback loops for greater business impact, while also helping to enable their security and privacy compliance initiatives
4. Build and adopt intelligent applications that natively understand data, relationships and metadata spanning multiple services from Adobe, SAP, Microsoft and their partners

Why Microsoft, SAP and Adobe announce the Open Data Initiative:

In today’s world, data is a company’s most valuable asset. However, many businesses struggle to attain a complete view of their customer interactions and operations, because they are unable to connect information trapped in internal silos. At the same time, important customer information also resides in external silos with intermediary services and third-party providers, limiting a company’s ability to create the right connections, garner intelligence and ultimately extract more value from its own data in real time to better serve customers.

Companies around the world use software and services from Adobe, Microsoft and SAP to run product development, operations, finances, marketing, sales, human resources and more. Today, Adobe, Microsoft and SAP are joining forces to empower their mutual customers with the Open Data Initiative, which is a common approach and set of resources for customers based on three guiding principles:

1. Every organization owns and maintains complete, direct control of all their data.
2. Customers can enable AI-driven business processes to derive insights and intelligence from unified behavioral and operational data.
3. A broad partner ecosystem should be able to easily leverage an open and extensible data model to extend the solution.

Based on these principles, The core focus of the Open Data Initiative is to eliminate data silos and enable a single view of the customer, helping companies to better govern their data and support privacy and security initiatives.

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